Aston Martin No Time To Die Campaign

On August 31, 2021, Aston Martin launched its No Time to Die campaign a month ahead of the film’s release with a one-time screening of the No Time to Die TV spot. Aston Martin celebrated the 25th Bond film’s release not only for its cinematic value, but largely for the enterprise’s long-standing affiliation with the classic British brand. Four iconic Aston Martin models — from past, present and future — made an appearance alongside 007: the DB5, the classic Aston Martin V8, the brand’s super GT, DBS, and the exceptional Aston Martin Valhalla, the forthcoming mid-engined hypercar. The model’s highlight in No Time to Die marks the first time four different Aston Martin vehicles have appeared in a James Bond film.

Aston Martin and Corgi unveiled a full-size replica of the original 1965 Corgi DB5 model to celebrate the return of James Bond’s iconic Aston Martin DB5 to the big screen. The life-size model (measuring 5.66 metres long, 2.7 metres tall and 2.7 metres deep) replicates the original Corgi design and houses an Aston Martin DB5 Goldfinger Continuation car. The replica was displayed at Battersea Power Station for the general public until its removal on October 1, 2021.

55 year ago, the last new DB5 rolled off the line at Aston Martin’s then global manufacturing base in Newport Pagnell, Buckinghamshire. Now, just 25 DB5 Goldfinger Continuation cars are being produced, all authentic reproductions of the DB5 seen on screen. All models will sport the Silver Birch exterior colour specification.

Marek Reichman, EVP and Chief Creative Officer, Aston Martin Lagonda, made the grand unveiling with Chris Corbould, OBE, Special Effects Coordinator.

Marek Reichman said, “Aston Martin’s relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association. Working with EON Productions and Chris Corbould to build 25 of the DB5 Goldfinger Continuations was a truly unique project for everyone involved at Aston Martin. Now, to work with Corgi — another quintessential British brand — and to see James Bond’s most cherished car sitting inside a to-scale toy box in central London is quite outstanding.”

Chris Corbould said, “Having worked closely with Aston Martin over the years to bring to life some of the most ambitious Bond scenes, and most recently on No Time To Die, I can genuinely say it is a privilege to be here today to help unveil this incredible display for such an iconic car that truly holds a special place in Bond history.”

The team at Los Gatos Luxury Cars is thrilled to learn of the DB5 Goldfinger Continuation cars’ production. If you have thoughts on the unveilings, let us know. To those from San Jose, San Francisco and Los Altos, thanks for reading the Elevated Standard.